Our product mix and sales support tool are not all that has grown at Mohawk.
We’ve carefully developed our infrastructure, systems and methods to take advantage of new opportunities. But size itself is not an end. It’s a by-product of an ongoing process. One in which people can succeed by growing personally and professionally – one that rewards our employees, our customers and ultimately, those for whom we work, our shareholders.
We grow together in an entrepreneurial environment that fosters innovation and initiative. It’s where our new products originate. It’s where we save over 220 million pounds of waste from landfills. It’s also how we broke into five new markets in as many years.
Training
At Mohawk, we believe growth begins with our people. That’s why training is a priority throughout the Company. For or Residential Sales Force, we’ve initiated new sales automation training to improve account maintenance, provide detailed sales information and make reporting easier and faster. The Mohawk Group online training program also presents convenient access to these sales techniques our people have found most effective. Through these online presentations, sales representatives can identify the most important attributes to emphasize for each commercial customer.
Merchandising
Mohawk continually provides retail dealers with ever-improving merchandising and sales tools, as well as a constant stream of new products. At our National Karastan Dealer Convention, for example, we preview products with our retailers before we launch them and offer working sessions to train our customers' sales associates.
Mohawk Home recently opened a New York City showroom to maintain an ongoing presence with retailers. There we're constantly rearranging our wide variety of products to fit different markets, demonstrating the speed and flexibility with which we operate to serve our retail customers.
Dal-Tile's Design Centers provide an inviting and convenient environment for consumers, designers and architects to view our complete line of tile and stone products. Design consultants offer creative ideas and assist with product selection and retailer referrals.
Another new offering --for retailers and consumers-- is an innovative software tool called Just Picture It that enables consumers to place Mohawk products in their own room settings to see the effect before they make a purchase.